Why We Started Well Kept

It’s been a long time coming, this little business.

I’ve poured my heart, hard work, and as any small business owner will tell you - time and money - into this brand.

I’ve been building Well Kept in the background for two years.

TWO.

Over those past two years, here’s what I was up to:

• Working with a branding expert to create an ideal name.

• Exploring color palettes, typefaces, brandmarks, and the like.

• Identifying the work I love and how to translate that into my “new” services.

• Learning anything and everything about managing my own little studio vs. freelancing.

• Testing out various tools to find the best toolkit for both me and my clients.

• Envisioning what Well Kept could and will be.

Naturally, there’s more than just that list, but that captures the heart of the work I’ve been doing.

I want Well Kept to be the best decision I ever made. I know working for myself already was. And, now it’s all tied up into a pretty package and ready for you.

Here are a few projects I’m working on that I can’t wait to share with you:

• A really fun top-secret event for women who want to work for themselves or who already do and feel stuck.

• Free resources and tools for designing creative marketing plans for your small business.

• A COURSE! Yes, a course. More on that soon.

• Lots of blog posts with my advice for entrepreneurs.

• and more, naturally.

Thanks for joining me for this crazy, fun ride.

- Gabriella